BBB Introduction

What is BBB?

BBB stands for our name, the “Before Babel Brigade”. ‘Before Babel’ means the time before the construction of the Tower of Babel and ‘Brigade’ means a group of people organized for a specific purpose. According to the Old Testament of the Christian Bible, people began to question their faith after the Great Flood. Noah's descendants started to build an immense tower named “the Tower of Babel” to reach all the way up to Heaven, in order to challenge the glory of God. But God was upset with their rebellious plans, and caused all the construction-workers to start speaking in different languages. They became confused in their work, progress halted, and the great tower collapsed. The people scattered across the face of the earth with their new languages, and this was the origin of the world’s linguistic diversity. The term “Babel” has come to mean "confusion of different languages”, and this story has become famous as a warning: when people can’t understand each other, work cannot be accomplished and disasters can easily happen.

So, "Before Babel Brigade" (BBB) refers to the ideal, mythical time before the construction of that tower, when the people of the Earth shared a common language. We are a group of volunteers who envision a society free from cultural and language barriers. BBB interpreters work to break down these obstacles.

BBB LOGO

The BBB campaign logo is like a tree, a symbol of organic connection that replaces the Babel Tower image.The branches are shaped like 'ㅅ' to symbolize network and communication. This logotype drops the existing form-oriented direction of lines to embrace their powers of connection. This is to emphasize the importance of mutual understanding in our daily lives. The BBB campaign symbol was designed by graphic designer Ahn Sang-su, a professor at the Visual Communication Department of Hongik University's College of Fine Arts and Design.